by theoryforthemasses
An international design collective, NAU, is developing an Immersive Cocoon that would allow users to step into 3D virtual worlds. Within the Immersive Cocoon, users would be able to visit virtual cities, museums, and stores, experiencing the environments as if they were actually there, walking, looking, and shopping. French sociologist Jean Baudrillard suggested that postindustrialized societies enter states of hyperreality marked by the dominance of simulacra, wherein simulations of experiences become more meaningful and important than actual experiences. The Immersive Cocoon may become the most advanced simulacrum developed yet.
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Gane on Baudrillard in Blackwell Reference Online
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